For its 2023 ‘The Fabulous Flavour Hunt’ global campaign, Fanta took a leap into a ’70s-on-acid aestethic and a nostalgic – yet GenZ friendly – feel. Studio DC was commissioned the packaging design of the retro, hyperbolic grocery products displayed in the ad. Production by Simon & Paul. Directed by Daniel Lundh. Production design by Vincente Ben.
Studio DC is a graphic design / art direction practice based in London. Founded by Dan Cavicchia in 2018, the studio was born with the idea of bridging graphic design and music, as a way to reflect Dan’s dual background. The point of departure was to provide a strong base to music labels, club nights, festivals and artists. It has since then expanded to a diverse range of sectors and directions, including art, lifestyle, tv, cinema, theatre and fashion.
Studio DC’s main focus is on branding and identity. By challenging the norm with small gestures towards the unexpected, or avoiding the most obvious paths, the goal is always creating smart design solutions based on aesthetics and strategy. Real creativity isn’t safe. Brave brands build their own strength by standing out from the crowd.
Studio DC is an independent studio that champions the rights of the LGBTQI+ community, as well as any other social minority. It also deals with music production from time to time.
If you need help for your next project and identify with the ethos, don’t hesitate to get in touch.
American Media Inc.
BBC
YouTube
Coca-Cola
NYSE
Nike
Disturbing London
Mother Design
Karlovci Film Festival
RPMM Global
Grind
Trustpilot
Kocheria
Ennio Morricone
Sony Music
Mysnapp
Little Boots
F*ck Being Humble
Rimmel
& more