For the end of the decade, YouTube Music asked DC to create the look for their worldwide campaign called ‘10s. A set of playlists divided by genre would represent the best songs of the decade. The project was approached as a proper brand identity, and focused on simplicity, unity and fun. The main idea was illustrating the number ‘10’ through different personalities and visual styles, depending on the musical genre. The design, in short, was a representation of the metamorphosis of music. The project was released in English for most countries, but also featured adaptations and translations to single territories.