A set of billboards and a publication designed for the Frasers clan. The brief was creating a visual celebration of the famous members of the Frasers family, in occasion of the Scottish Highland Games. This would present Frasers as a “brand” of excellence. The project was approached as a proper identity, aiming at a current and fun look that would unify printed pages and billboards.
Category: Editorial, Branding, Print
Destination: Scotland, UK
Client: Allan Fraser
Year: 2020
Studio DC is a graphic design and art direction practice based in London. Founded by Dan Cavicchia in 2018, it began with a simple idea: to bridge the worlds of graphic design and music — a natural reflection of Dan’s dual background. What started as a creative base for music labels, club nights, festivals, and artists has since evolved into collaborations across a wide range of industries, including art, lifestyle, TV, cinema, theatre, and fashion.
At its core, Studio DC focuses on branding and identity. By challenging the norm through subtle gestures or avoiding the most obvious paths, the goal is always to create smart design solutions rooted in aesthetics and strategy. Real creativity isn’t safe. Brave brands build strength by standing out from the crowd.
Studio DC is an independent studio that champions the rights of the LGBTQI+ community, as well as other social minorities. It also engages in music production from time to time.
If you need help with your next project and identify with the ethos, don’t hesitate to get in touch.