A set of billboards and a publication designed for the Frasers clan. The brief was creating a visual celebration of the famous members of the Frasers family, in occasion of the Scottish Highland Games. This would present Frasers as a “brand” of excellence. The project was approached as a proper identity, aiming at a current and fun look that would unify printed pages and billboards.
Category: Editorial, Branding, Print
Destination: Scotland, UK
Client: Allan Fraser
Year: 2020
Studio DC is a graphic design / art direction practice based in London. Founded by Dan Cavicchia in 2018, the studio was born with the idea of bridging graphic design and music, as a way to reflect Dan’s dual background. The point of departure was to provide a strong base to music labels, club nights, festivals and artists. It has since then expanded to a diverse range of sectors and directions, including art, lifestyle, tv, cinema, theatre and fashion.
Studio DC’s main focus is on branding and identity. By challenging the norm with small gestures towards the unexpected, or avoiding the most obvious paths, the goal is always creating smart design solutions based on aesthetics and strategy. Real creativity isn’t safe. Brave brands build their own strength by standing out from the crowd.
Studio DC is an independent studio that champions the rights of the LGBTQI+ community, as well as any other social minority. It also deals with music production from time to time.
If you need help for your next project and identify with the ethos, don’t hesitate to get in touch.