Rebranding for Presenting, YouTube Music’s flagship playlist. The goal was to evolve the previous visual identity into something more dynamic and engaging, yet clean and elegant. Presenting curates the top hits from each artist, and its new design — shifting from rigid parallel lines to tilted ones — reflects the dynamic, often unpredictable journey of a music career.
Category: Graphic Design, Identity, Digital Destination: Worldwide Client: YouTube Music Year: 2025
Studio DC is a graphic design and art direction practice based in London. Founded by Dan Cavicchia in 2018, it began with a simple idea: to bridge the worlds of graphic design and music — a natural reflection of Dan’s dual background. What started as a creative base for music labels, club nights, festivals, and artists has since evolved into collaborations across a wide range of industries, including art, lifestyle, TV, cinema, theatre, and fashion.
At its core, Studio DC focuses on branding and identity. By challenging the norm through subtle gestures or avoiding the most obvious paths, the goal is always to create smart design solutions rooted in aesthetics and strategy. Real creativity isn’t safe. Brave brands build strength by standing out from the crowd.
Studio DC is an independent studio that champions the rights of the LGBTQI+ community, as well as other social minorities. It also engages in music production from time to time.
If you need help with your next project and identify with the ethos, don’t hesitate to get in touch.
American Media Inc.
BBC
YouTube
Coca-Cola
NYSE
Nike
Disturbing London
Mother Design
Karlovci Film Festival
RPMM Global
Grind
Trustpilot
Kocheria
Ennio Morricone
Sony Music
Mysnapp
Little Boots
F*ck Being Humble
Rimmel
& more