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Digital Transformation

Graphic Design

2020

Destination: Tel Aviv, Israel

This Tel Aviv-based guerrilla project has the purpose of representing the difficulty in transforming digitally during the Covid era. The poster set exemplifies the multiple paths and directions you have to adjust to, and it may be as hard to read as digital adaptation itself.

MOHI

Identity

2020

Destination: USA

A logo system designed for MOHI, a new streetwear brand. The main goal here was selling MOHI’s lifestyle, the self-made man’s strength and inner power: “the sky is the limit”. With the use of a muscular and tall typeface, the visual narrative pursued the ideas of energy, ambition and sophistication. The use of squares and rhomboids would finally reinforce the concepts of strength and dynamism.

Kocheria

Identity

2020

Destination: Zürich, Switzerland

A branding project curated for Kocheria, a Swiss cooking school. The shared purpose was creating an identity that felt minimal, classy and elevated, with a pinch of fresh and edgy. Continua – an old-style typeface redrawn with a contemporary vision – looked like the perfect tool. Subsequently, the flame concept was added to the mix. The idea is literal, but also symbolic: it’s the flame used to cook your food, but it’s the flame that drives you to learn the art of cooking. By adding a strong B&W aesthetic, the visuals started recalling the old woodcut prints, but with the precision of our modern times.

YouTube Presenting

Graphic Design

2020

Destination: Worldwide

To showcase the best of each artist, YouTube Music asked DC to create the look and branding for their Presenting playlist – the equivalent of Spotify’s This Is. The intimate dialogue between artists and listeners was the main focus, and the idea of ‘collection’ its logical culmination. The graphic concept was portraying the artist’s work as their notebook or diary, where each song is a page browsed by the audience. The final design recalls the classic notebook style, but in a contemporary fashion.

BBC Wasted On Some

Graphic Design

2019

Destination: UK

With the Wasted On Some campaign, the BBC lures younger viewers to iPlayer with mockumentary-style ads starring some of its best comedy talent. The task here was designing a set of OOH print billboards for London and the rest of the UK. Designed for BBC Creative.

RuPaul's Drag Race UK

Graphic Design

2019

Destination: UK

Some straightforward OOH advertising designed for RuPaul’s Drag Race UK, as well as BBC Three’s Youtube banner. Designed for BBC Creative.

YouTube Decade Charts

Illustration

2019

Destination: Worldwide

For the end of the decade, YouTube Music asked DC to create the look for their worldwide campaign called ‘10s. A set of playlists divided by genre would represent the best songs of the decade. The project was approached as a proper brand identity, and focused on simplicity, unity and fun. The main idea was illustrating the number ‘10’ through different personalities and visual styles, depending on the musical genre. The design, in short, was a representation of the metamorphosis of music. The project was released in English for most countries, but also featured adaptations and translations to single territories.

Nike London Marathon

Graphic Design

2019

Destination: London, UK

A set of posters designed to support the Nike commercial for the 2019 London Marathon. The general concept was creating a sci-fi, cinematic and superhero world for runners Mo Farah and Eliud Kipchoge in a Michael Dapaah Production. The accent colour would always be neon green, in order to match Nike’s ZoomX Vaporfly NEXT% running shoes. Designed for BETC London.

Little Boots

Animation

2019

Destination: Worldwide

Video and Gif animations made for British singer Little Boots. These artworks were targeted to social media and aimed to promote the release of her Jump EP.

NYSE x Fiverr

Graphic Design

2019

Destination: New York, USA

To celebrate the IPO in the stock market, the New York Stock Exchange and Fiverr asked DC to illustrate creatively what the company means. The design would then turn into an installation, specifically a hand-painted bull statue (symbol of majesty and perseverance). The main goal was representing the enthusiasm and positivity of the platform, as well as the concept of relationships between freelancers and clients. Bright colours and interacting elements were chosen as visual devices. Four more visual artists were requested the same task, and the five bulls took over the NYSE entrance on 13th June 2019. The bull designed by DC is a permanent exhibit at the NYSE offices.

GTM

Identity

2019

Destination: London, UK

A branding project curated for GTM (Graham Thomas Media), an independent multimedia production company. The brief given by the client was to simply convey the concepts of dynamism, coolness and freshness. After many iconography experiments, the perfect idea was born: the multi-arrow. The arrow going to multiple directions well represents the dynamic and forward-thinking mission of this company, always looking up and towards multiple avenues. But it also looks like a stylised M, and M is for "Media". From there, a solid logo system was developed, by taking advantage of the M-arrow; colour scheme, typography and stationery further contributed to bring the brand to life.

Mango Grotesque

Type Design

2019

Destination: Worldwide

A sans-serif typeface designed with the purpose to join fun and dark. Available on MyFonts, YouWorkForThem, Creative Market.

Brutal Tours

Graphic Design

2019

Destination: France / Georgia / Belarus

Brutal Tours is a French tour company specialised in unconventional trips. DC was commissioned a promotional poster for the Belarusian site of Chernobyl’s exclusion zone (PSRER – Polesie State Radioecological Reserve). The poster – in both photographic and illustrative version – includes references to radioactivity, buffalos and Belarusian art.

RPMM Festival

Identity

2018

Destination: Porto, Portugal

A visual identity designed for RPMM Festival, an electronic music festival based in Porto, Portugal. The brief had a core focus on the Azulejo tiles, typical wall decorations of Porto's art tradition. The main target here was combining traditional craft and contemporary club graphics, in order to produce a stark, sexy contrast.

Sony Music

Graphic Design

2018

Destination: London, UK

A fashion project in collaboration with Sony Music UK. The idea was creating a clothing label through which the artists would express their own creative flair, in partnership with a fashion designer. PK stands for Post Kultur, and it has the purpose of blending any sub-culture towards a post-modern aesthetic; moreover, the Western and Eastern worlds are chaotically melted and so are the ways to display products. Clothes can be sold in food trays, and their labels can include any artistic or commercial reference. Designed for Mysnapp.

Vinyl Nights

Identity

2017

Destination: Los Angeles, USA

A series of posters designed for Vinyl Nights, a club night based in Los Angeles. The goal here was creating a new visual identity for an established brand. The vintage vibe of these events needed to turn into something fresh, striking and a bit off the wall. Inspired by the illustrations of Heng Swee Lim, the retro photographs were joined by bright graphics and a smattering of irony.

Studio DC is a graphic design and art direction practice based in London

Palmspace
17 Amhurst Terrace
London E8 2BT

Palmspace
17 Amhurst Terrace
London E8 2BT

ABOUT

Studio DC is a graphic design / art direction practice based in London. Founded by Dan Cavicchia in 2018, the studio was born with the idea of bridging graphic design and music, as a way to reflect Dan’s dual background. The point of departure was to provide a strong base to music labels, club nights, festivals and artists. It has since then expanded to a diverse range of sectors and directions, including art, lifestyle, tv, cinema, theatre and fashion.

Studio DC’s main focus is on branding and identity. By challenging the norm with small gestures towards the unexpected, or avoiding the most obvious paths, the goal is always creating smart design solutions based on aesthetics and strategy. Real creativity isn’t safe. Brave brands build their own strength by standing out from the crowd.

Studio DC is an independent studio that champions the rights of the LGBTQI+ community, as well as any other social minority. It also deals with music production from time to time.

If you need help for your next project and identify with the ethos, don’t hesitate to get in touch.

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CREDITS

Optimised by WWJ
3D animations by Tamzly

SELECTED CLIENTS

American Media Inc.
BBC
YouTube
Coca-Cola
NYSE
Nike
Disturbing London
Mother Design
Karlovci Film Festival
RPMM Global
Grind
Trustpilot
Kocheria
Ennio Morricone
Sony Music
Mysnapp
Little Boots
F*ck Being Humble
Rimmel
& more

MUSIC