MOOD SWITCH

INFO

Packaging

2023

Destination: London, UK

For its 2023 'The Fabulous Flavour Hunt' global campaign, Fanta took a leap into a '70s-on-acid aestethic and a nostalgic – yet GenZ friendly – feel. Studio DC was commissioned the packaging design of the retro, hyperbolic grocery products displayed in the ad. Production by Simon & Paul. Directed by Daniel Lundh. Production design by Vincente Ben.

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For its 2023 'The Fabulous Flavour Hunt' global campaign, Fanta took a leap into a '70s-on-acid aestethic and a nostalgic – yet GenZ friendly – feel. Studio DC was commissioned the packaging design of the retro, hyperbolic grocery products displayed in the ad. Production by Simon & Paul. Directed by Daniel Lundh. Production design by Vincente Ben.

Identity

2023

Destination: London, UK

Rebrand for Rapid Tapping, a wellness company focusing on the face-tapping technique. The objective was creating a totally new era for the brand, based on a unisex market and a more expansive, electric feel.

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Rebrand for Rapid Tapping, a wellness company focusing on the face-tapping technique. The objective was creating a totally new era for the brand, based on a unisex market and a more expansive, electric feel.

Identity

2023

Destination: London, UK

Branding for Nivo, an esports management agency based in London. The idea was to blend the best of sport graphics with an electronic aesthetic. Project realised in collaboration with Elliot Hartwell.

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Branding for Nivo, an esports management agency based in London. The idea was to blend the best of sport graphics with an electronic aesthetic. Project realised in collaboration with Elliot Hartwell.

Identity

2022

Destination: Hastings, UK

Branding for The Social, a restaurant-café based in Hastings. Inspired by hip, industrial-chic culture and the concept of sociality.

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Branding for The Social, a restaurant-café based in Hastings. Inspired by hip, industrial-chic culture and the concept of sociality.

Identity

2022

Destination: Isle of Wight, UK

Rebranding prototype for Isle Of Wight Festival 2022. The idea was creating a post-vintage identity for a new generation of music lovers.

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Rebranding prototype for Isle Of Wight Festival 2022. The idea was creating a post-vintage identity for a new generation of music lovers.

Packaging

2022

Destination: London, UK / Paris, France

Packaging design for Taster, a food brand specialising in home delivery. Designed with Mother Design.

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Packaging design for Taster, a food brand specialising in home delivery. Designed with Mother Design.

Graphic Design

2022

Destination: Worldwide

A selection of global playlists branded and designed for YouTube Music, including USA, Asia, Africa, Europe, South America.

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A selection of global playlists branded and designed for YouTube Music, including USA, Asia, Africa, Europe, South America.

Graphic Design

2022

Destination: Miami, USA

Open House is a networking event powered by The House of Beyond. I’ve designed logo and wallpaper for the Miami edition.

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Open House is a networking event powered by The House of Beyond. I’ve designed logo and wallpaper for the Miami edition.

Identity

2021

Destination: London, UK

Branding and art direction for Healing by Meeshy, an Alternative & Holistic Health Practice based in Hackney.

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Branding and art direction for Healing by Meeshy, an Alternative & Holistic Health Practice based in Hackney.

Social Media

2022

Destination: London, UK

Rebrand and social media design for F*ck Being Humble, a business coaching practice based in London.

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Rebrand and social media design for ‘F*ck Being Humble’, a business coaching practice based in London.

Branding

2022

Destination: Parma, Italy

Rebrand for Rōdan Formamente, a Gyrotonic gym based in Italy. The idea was to create a muscular and elevated image, far from the wellbeing clichés.

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Rebrand for Rōdan Formamente, a Gyrotonic gym based in Italy. The idea was to create a muscular and elevated image, far from the wellbeing clichés.

Logo Design

2022

Destination: UK

Logo design for BBC Comedy Festival, a national event dedicated to the comedy production community.

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Logo design for BBC Comedy Festival, a national event dedicated to the comedy production community.

Identity

2021

Destination: London, UK

A visual identity for Orange Skies, an experimental theatre company based in London. The whole brand was built on the following concepts: adaptiveness, playfulness, cooperation, disruptiveness and utopia. The final goal was producing a postmodern jigsaw, and a creative assault.

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A visual identity for Orange Skies, an experimental theatre company based in London. The whole brand was built on the following concepts: adaptiveness, playfulness, cooperation, disruptiveness and utopia. The final goal was producing a postmodern jigsaw, and a creative assault.

Graphic Design

2021

Destination: Australia

A set of t-shirts designed for Mesh, an Australian skatewear brand.

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A set of t-shirts designed for Mesh, an Australian skatewear brand.

Identity

2021

Destination: London, UK

Rebranding for Frankie Goes To Vauxhall, a queer club night based in London. Inspired by ‘80s synthpop, gay magazines and erotica.

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Rebranding for Frankie Goes To Vauxhall, a queer club night based in London. Inspired by ‘80s synthpop, gay magazines and erotica.

Identity

2021

Destination: London, UK

Rebranding and digital prototype for Creation23, a legendary record label relaunched in 2019 by Alan McGee. The idea was merging the post-punk aesthetic with acid house culture, which throughout the ‘80s and ‘90s shaped Creation’s identity.

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Rebranding and digital prototype for Creation23, a legendary record label relaunched in 2019 by Alan McGee. The idea was merging the post-punk aesthetic with acid house culture, which throughout the ‘80s and ‘90s shaped Creation’s identity.

Identity

2020

Destination: Sremski Karlovci, Serbia

A visual identity designed for Karlovci Film Festival, a fast-growing independent festival based in Serbia. The design was based on two core messages: multiplicity and imagination. The multiplication of pictures well represents the Festival’s diversity and variety, whilst the photography used creates a dreamy atmosphere, as if people were looking with their mind’s eye. The ultimate scope was elevating KFF's image and building a memorable brand.

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A visual identity designed for Karlovci Film Festival, a fast-growing independent festival based in Serbia. The design was based on two core messages: multiplicity and imagination. The multiplication of pictures well represents the Festival’s diversity and variety, whilst the photography used creates a dreamy atmosphere, as if people were looking with their mind’s eye. The ultimate scope was elevating KFF's image and building a memorable brand.

Graphic Design

2020

Destination: London, UK

Pray For Azerbaijan is a movement whose scope is raising awareness on the Armenian occupation in Azerbaijan. This movement is organised by a community of diaspora people. London poster campaign designed by DC.

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Pray For Azerbaijan is a movement whose scope is raising awareness on the Armenian occupation in Azerbaijan. This movement is organised by a community of diaspora people. London poster campaign designed by DC.

Identity

2020

Destination: Perth, Australia

Visual identity and rebranding for La Rumba, a latin club night based in Perth, Australia.

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Visual identity and rebranding for La Rumba, a latin club night based in Perth, Australia.

Editorial, ID

2020

Destination: Scotland, UK

A set of billboards and a publication designed for the Frasers clan. The brief was creating a visual celebration of the famous members of the Frasers family, in occasion of the Scottish Highland Games. This would present Frasers as a "brand” of excellence. The project was approached as a proper identity, aiming at a current and fun look that would unify printed pages and billboards.

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A set of billboards and a publication designed for the Frasers clan. The brief was creating a visual celebration of the famous members of the Frasers family, in occasion of the Scottish Highland Games. This would present Frasers as a "brand” of excellence. The project was approached as a proper identity, aiming at a current and fun look that would unify printed pages and billboards.

Archive

Digital Transformation

Graphic Design

2020

Destination: Tel Aviv, Israel

This Tel Aviv-based guerrilla project has the purpose of representing the difficulty in transforming digitally during the Covid era. The poster set exemplifies the multiple paths and directions you have to adjust to, and it may be as hard to read as digital adaptation itself.

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This Tel Aviv-based guerrilla project has the purpose of representing the difficulty in transforming digitally during the Covid era. The poster set exemplifies the multiple paths and directions you have to adjust to, and it may be as hard to read as digital adaptation itself.

One Song

Graphic Design

2020

Destination: London, UK

One Song is a project by Hackney artist Kad Karababa. By exploring cultural roots and heritage, the focus is turning music into a link between past and present. The exhibition took place at the Museum of the Home in Hackney. Recruitment artworks designed and branded by DC.

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A logo system designed for MOHI, a new streetwear brand. The main goal here was selling MOHI’s lifestyle, the self-made man’s strength and inner power: “the sky is the limit”. With the use of a muscular and tall typeface, the visual narrative pursued the ideas of energy, ambition and sophistication. The use of squares and rhomboids would finally reinforce the concepts of strength and dynamism.

Kocheria

Identity

2020

Destination: Zürich, Switzerland

A branding project curated for Kocheria, a Swiss cooking school. The shared purpose was creating an identity that felt minimal, classy and elevated, with a pinch of fresh and edgy. Continua – an old-style typeface redrawn with a contemporary vision – looked like the perfect tool. Subsequently, the flame concept was added to the mix. The idea is literal, but also symbolic: it’s the flame used to cook your food, but it’s the flame that drives you to learn the art of cooking. By adding a strong B&W aesthetic, the visuals started recalling the old woodcut prints, but with the precision of our modern times.

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A branding project curated for Kocheria, a Swiss cooking school. The shared purpose was creating an identity that felt minimal, classy and elevated, with a pinch of fresh and edgy. Continua – an old-style typeface redrawn with a contemporary vision – looked like the perfect tool. Subsequently, the flame concept was added to the mix. The idea is literal, but also symbolic: it’s the flame used to cook your food, but it’s the flame that drives you to learn the art of cooking. By adding a strong B&W aesthetic, the visuals started recalling the old woodcut prints, but with the precision of our modern times.

YouTube Presenting

Graphic Design

2020

Destination: Worldwide

To showcase the best of each artist, YouTube Music asked DC to create the look and branding for their Presenting playlist – the equivalent of Spotify’s This Is. The intimate dialogue between artists and listeners was the main focus, and the idea of ‘collection’ its logical culmination. The graphic concept was portraying the artist’s work as their notebook or diary, where each song is a page browsed by the audience. The final design recalls the classic notebook style, but in a contemporary fashion.

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To showcase the best of each artist, YouTube Music asked DC to create the look and branding for their Presenting playlist – the equivalent of Spotify’s This Is. The intimate dialogue between artists and listeners was the main focus, and the idea of ‘collection’ its logical culmination. The graphic concept was portraying the artist’s work as their notebook or diary, where each song is a page browsed by the audience. The final design recalls the classic notebook style, but in a contemporary fashion.

BBC Wasted On Some

Graphic Design

2019

Destination: UK

With the Wasted On Some campaign, the BBC lures younger viewers to iPlayer with mockumentary-style ads starring some of its best comedy talent. The task here was designing a set of OOH print billboards for London and the rest of the UK. Designed for BBC Creative.

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With the Wasted On Some campaign, the BBC lures younger viewers to iPlayer with mockumentary-style ads starring some of its best comedy talent. The task here was designing a set of OOH print billboards for London and the rest of the UK. Designed for BBC Creative.

RuPaul's Drag Race UK

Graphic Design

2019

Destination: UK

Some straightforward OOH advertising designed for RuPaul’s Drag Race UK, as well as BBC Three’s Youtube banner. Designed for BBC Creative.

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Some straightforward OOH advertising designed for RuPaul’s Drag Race UK, as well as BBC Three’s Youtube banner. Designed for BBC Creative.

YouTube Decade Charts

Illustration

2019

Destination: Worldwide

For the end of the decade, YouTube Music asked DC to create the look for their worldwide campaign called ‘10s. A set of playlists divided by genre would represent the best songs of the decade. The project was approached as a proper brand identity, and focused on simplicity, unity and fun. The main idea was illustrating the number ‘10’ through different personalities and visual styles, depending on the musical genre. The design, in short, was a representation of the metamorphosis of music. The project was released in English for most countries, but also featured adaptations and translations to single territories.

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For the end of the decade, YouTube Music asked DC to create the look for their worldwide campaign called ‘10s. A set of playlists divided by genre would represent the best songs of the decade. The project was approached as a proper brand identity, and focused on simplicity, unity and fun. The main idea was illustrating the number ‘10’ through different personalities and visual styles, depending on the musical genre. The design, in short, was a representation of the metamorphosis of music. The project was released in English for most countries, but also featured adaptations and translations to single territories.

Nike London Marathon

Graphic Design

2019

Destination: London, UK

A set of posters designed to support the Nike commercial for the 2019 London Marathon. The general concept was creating a sci-fi, cinematic and superhero world for runners Mo Farah and Eliud Kipchoge in a Michael Dapaah Production. The accent colour would always be neon green, in order to match Nike’s ZoomX Vaporfly NEXT% running shoes. Designed for BETC London.

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A set of posters designed to support the Nike commercial for the 2019 London Marathon. The general concept was creating a sci-fi, cinematic and superhero world for runners Mo Farah and Eliud Kipchoge in a Michael Dapaah Production. The accent colour would always be neon green, in order to match Nike’s ZoomX Vaporfly NEXT% running shoes. Designed for BETC London.

Little Boots

Animation

2019

Destination: Worldwide

Video and Gif animations made for British singer Little Boots. These artworks were targeted to social media and aimed to promote the release of her Jump EP.

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Video and Gif animations made for British singer Little Boots. These artworks were targeted to social media and aimed to promote the release of her Jump EP.

NYSE x Fiverr

Graphic Design

2019

Destination: New York, USA

To celebrate the IPO in the stock market, the New York Stock Exchange and Fiverr asked DC to illustrate creatively what the company means. The design would then turn into an installation, specifically a hand-painted bull statue (symbol of majesty and perseverance). The main goal was representing the enthusiasm and positivity of the platform, as well as the concept of relationships between freelancers and clients. Bright colours and interacting elements were chosen as visual devices. Four more visual artists were requested the same task, and the five bulls took over the NYSE entrance on 13th June 2019. The bull designed by DC is a permanent exhibit at the NYSE offices.

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To celebrate the IPO in the stock market, the New York Stock Exchange and Fiverr asked DC to illustrate creatively what the company means. The design would then turn into an installation, specifically a hand-painted bull statue (symbol of majesty and perseverance). The main goal was representing the enthusiasm and positivity of the platform, as well as the concept of relationships between freelancers and clients. Bright colours and interacting elements were chosen as visual devices. Four more visual artists were requested the same task, and the five bulls took over the NYSE entrance on 13th June 2019. The bull designed by DC is a permanent exhibit at the NYSE offices.

GTM

Identity

2019

Destination: London, UK

A branding project curated for GTM (Graham Thomas Media), an independent multimedia production company. The brief given by the client was to simply convey the concepts of dynamism, coolness and freshness. After many iconography experiments, the perfect idea was born: the multi-arrow. The arrow going to multiple directions well represents the dynamic and forward-thinking mission of this company, always looking up and towards multiple avenues. But it also looks like a stylised M, and M is for "Media". From there, a solid logo system was developed, by taking advantage of the M-arrow; colour scheme, typography and stationery further contributed to bring the brand to life.

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A branding project curated for GTM (Graham Thomas Media), an independent multimedia production company. The brief given by the client was to simply convey the concepts of dynamism, coolness and freshness. After many iconography experiments, the perfect idea was born: the multi-arrow. The arrow going to multiple directions well represents the dynamic and forward-thinking mission of this company, always looking up and towards multiple avenues. But it also looks like a stylised M, and M is for "Media". From there, a solid logo system was developed, by taking advantage of the M-arrow; colour scheme, typography and stationery further contributed to bring the brand to life.

Mango Grotesque

Type Design

2019

Destination: Worldwide

A sans-serif typeface designed with the purpose to join fun and dark. Available on MyFonts, YouWorkForThem, Creative Market.

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A sans-serif typeface designed with the purpose to join fun and dark. Available on MyFonts, YouWorkForThem, Creative Market.

Brutal Tours

Graphic Design

2019

Destination: France / Georgia / Belarus

Brutal Tours is a French tour company specialised in unconventional trips. DC was commissioned a promotional poster for the Belarusian site of Chernobyl’s exclusion zone (PSRER – Polesie State Radioecological Reserve). The poster – in both photographic and illustrative version – includes references to radioactivity, buffalos and Belarusian art.

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Brutal Tours is a French tour company specialised in unconventional trips. DC was commissioned a promotional poster for the Belarusian site of Chernobyl’s exclusion zone (PSRER – Polesie State Radioecological Reserve). The poster – in both photographic and illustrative version – includes references to radioactivity, buffalos and Belarusian art.

RPMM Festival

Identity

2018

Destination: Porto, Portugal

A visual identity designed for RPMM Festival, an electronic music festival based in Porto, Portugal. The brief had a core focus on the Azulejo tiles, typical wall decorations of Porto's art tradition. The main target here was combining traditional craft and contemporary club graphics, in order to produce a stark, sexy contrast.

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A visual identity designed for RPMM Festival, an electronic music festival based in Porto, Portugal. The brief had a core focus on the Azulejo tiles, typical wall decorations of Porto's art tradition. The main target here was combining traditional craft and contemporary club graphics, in order to produce a stark, sexy contrast.

Sony Music

Graphic Design

2018

Destination: London, UK

A fashion project in collaboration with Sony Music UK. The idea was creating a clothing label through which the artists would express their own creative flair, in partnership with a fashion designer. PK stands for Post Kultur, and it has the purpose of blending any sub-culture towards a post-modern aesthetic; moreover, the Western and Eastern worlds are chaotically melted and so are the ways to display products. Clothes can be sold in food trays, and their labels can include any artistic or commercial reference. Designed for Mysnapp.

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A fashion project in collaboration with Sony Music UK. The idea was creating a clothing label through which the artists would express their own creative flair, in partnership with a fashion designer. PK stands for Post Kultur, and it has the purpose of blending any sub-culture towards a post-modern aesthetic; moreover, the Western and Eastern worlds are chaotically melted and so are the ways to display products. Clothes can be sold in food trays, and their labels can include any artistic or commercial reference. Designed for Mysnapp.

Vinyl Nights

Identity

2017

Destination: Los Angeles, USA

A series of posters designed for Vinyl Nights, a club night based in Los Angeles. The goal here was creating a new visual identity for an established brand. The vintage vibe of these events needed to turn into something fresh, striking and a bit off the wall. Inspired by the illustrations of Heng Swee Lim, the retro photographs were joined by bright graphics and a smattering of irony.

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A series of posters designed for Vinyl Nights, a club night based in Los Angeles. The goal here was creating a new visual identity for an established brand. The vintage vibe of these events needed to turn into something fresh, striking and a bit off the wall. Inspired by the illustrations of Heng Swee Lim, the retro photographs were joined by bright graphics and a smattering of irony.

Studio DC is a graphic design and art direction practice based in London

Palmspace
17 Amhurst Terrace
London E8 2BT

Palmspace
17 Amhurst Terrace
London E8 2BT

ABOUT

Studio DC is a graphic design / art direction practice based in London. Founded by Dan Cavicchia in 2018, the studio was born with the idea of bridging graphic design and music, as a way to reflect Dan’s dual background. The point of departure was to provide a strong base to music labels, club nights, festivals and artists. It has since then expanded to a diverse range of sectors and directions, including art, lifestyle, tv, cinema, theatre and fashion.

Studio DC’s main focus is on branding and identity. By challenging the norm with small gestures towards the unexpected, or avoiding the most obvious paths, the goal is always creating smart design solutions based on aesthetics and strategy. Real creativity isn’t safe. Brave brands build their own strength by standing out from the crowd.

Studio DC is an independent studio that champions the rights of the LGBTQI+ community, as well as any other social minority. It also deals with music production from time to time.

If you need help for your next project and identify with the ethos, don’t hesitate to get in touch.

CONTACT

SOCIAL

CREDITS

Optimised by WWJ
3D animations by Tamzly

SELECTED CLIENTS

American Media Inc.
BBC
YouTube
Coca-Cola
NYSE
Nike
Disturbing London
Mother Design
Karlovci Film Festival
RPMM Global
Grind
Trustpilot
Kocheria
Ennio Morricone
Sony Music
Mysnapp
Little Boots
F*ck Being Humble
Rimmel
& more

MUSIC